About Jennifer Carter

Jennifer Carter is President of EWF International, writer, and sought-after speaker on women in business, business strategy, and career navigation. She’s been driving business results for nearly 20 years, with expertise in marketing, building brands, shaping product, managing change, developing leaders, and transforming cultures. She’s an alumnus of the Goldman Sachs 10,000 Small Businesses Program and a member of the Dallas Business Journal’s Leadership Trust.

Do companies really need women leaders?

The argument goes like this: getting more women into leadership is the right thing to do. The just thing to do. The moral imperative for diversity is powerful enough to have women leaders. Except that it’s not. Morality isn't enough. The case for gender diversity is primarily a business one. Companies with greater gender diversity on their boards ...

By |2020-10-05T09:42:14-05:00October 30th, 2018|Blog|

Looking to advance? Focus on your impact.

In a previous blog, we discussed how focusing heavily on your flexibility (being a “Swiss Army Knife” employee) could unintentionally sabotage your career advancement. So if that’s not a good strategy, what are best ways to drive intentional advancement? Focus on your impact, not your flexibility.   Rather than thinking about it in terms of things ...

By |2020-04-27T17:00:52-05:00October 6th, 2018|Blog|
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