Female-Led Organization Taps Branding Strategy Firm, Bold Entity, to Refresh Its Look as It Continues Its Mission to Empower Businesswomen in the Modern Workplace
DALLAS, TX – March 20, 2018 – EWF International has unveiled a new logo and website, in conjunction with an overall refreshed brand strategy, to better represent the organization as a national leader in empowering female business leaders. After being acquired by Tanis Cornell and Jennifer Carter in January, EWF International has re-focused the look and feel of its brand as it continues its ongoing mission of increasing the representation of women in senior leadership positions and business ownership.
The rebranding efforts, which include a modernized logo, newly-launched website and laser-focused brand strategy, was led by Bold Entity. The branding and digital strategy firm partnered with EWF International to refresh the look and feel of the organization by making it more modern, polished, and credible to increase conversions. Through the use of original photography, Bold Entity help EWF International to represent themselves in a way that is consistent with the current business climate, featuring powerful, intelligent women positioned to lead in a variety of executive business roles.
“This rebranding process was seamless, and it is only fitting that we partnered with a woman-led agency for this process,” says Jennifer Carter, President of EWF International. “Bold Entity guided us through strategy, identity and launched our new site with ease and has resulted in a 1700% increase in website conversions since going live. For a Company that spends each day empowering women, this is a natural way to align with our mission and leverage Bold Entity’s substantial expertise as we look to expand into additional markets nationwide.”
EWF International elevates the success of driven women through peer advisory boards for businesswomen, connecting members from non-competing industries to benefit from diverse perspectives, accountability and enriching relationships. The new ownership and brand identity brings a fresh perspective to an already-strong and well-respected organization.
“As a long-standing member of EWF International, I’ve personally experienced the growth that comes from joining the business owner forum,” says Valerie Jimenez, Founder of Bold Entity. “I can confidently say that this has been the best investment I have made in myself and my business, and it is a real honor to partner with an organization that has done so much for me and is empowering success for women in all stages of their careers.”
For more information about EWF International, please visit www.ewfinternational.com and sign up for their newsletter or follow them on Facebook or Twitter. To learn more about Bold Entity, please visit www.boldentity.com.
About EWF International
Founded in 1998, EWF International began with a focus on training and consulting, but evolved into the forward-thinking company that leverages Peer Advisory Boards for female executives and business owners to facilitate leadership development and business growth, educational events, and coaching for women in business, and an Emerging Leaders Program to equip and empower leaders rising through the ranks.
With a focus on increasing the representation of women in senior leadership and business ownership by
providing resources, community, and support throughout women’s leadership lifecycle, EWF International serves women all across the country. EWF International is based in Dallas, Texas.
About Bold Entity
Bold Entity empowers companies with unique ideas to reach their marketing goals by providing exceptional creative services that deliver positive experiences. Their proven methodology aligns with clients’ big ideas to ensure that they are represented both digitally and traditionally. Through innovative methodology, Bold Entity is able to propel clients into a thriving position in the marketplace.